List Building A-Z
By Matt Kerr
Copyright 2011 Matt Kerr
Smashwords Edition
Disclaimer
erThe
publisher has made every effort to be as accurate and complete as
possible in this report, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While
all attempts have been made to verify information in this report, the
publisher accepts no responsibility for errors, omissions or
contrary
interpretation of the subject matter within. Any
perceived slights of specific persons, peoples or organizations are
unintentional.
This book is a step by step guide to generating
free traffic. In practical advice books like this, there are no
guarantees of results, traffic or income. Readers are cautioned to
rely on their own judgment about their individual circumstances and
abilities to act accordingly.
This book is not intended to be
used as a source of legal, business, accounting or financial advice.
All readers are encouraged to seek services of competent
professionals in the legal, business, accounting and financial
fields.
MRR
License:
[YES] Can be given away
[YES] Can be packaged with other products
[YES] Can be offered as a bonus
[YES] Can be used as web content
[YES] Can be added to an e-course or auto responder
[YES] Can be added to membership sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[YES] Can be offered through auction sites
[YES] Can be sold and all profits kept
[NO] Can be edited and your name put on it
Table Of Contents
Introduction.........................................................................
Why Own A List?...................................................................
Choosing A Web Host.............................................................
Choosing An Auto Responder..................................................
Pre-made Sites?....................................................................
Building Your Own Website......................................................
Building A List Through Your Website........................................
Building Your List With Co-Registration.....................................
Building Your List With Giveaways...........................................
List Building With Pay Per Lead...............................................
Build A Trusting Relationship With Your List..............................
What To Send Your List..........................................................
Sourcing Content..................................................................
Sourcing Affiliate Products......................................................
Summary.............................................................................
A List of Resources................................................................
Chapter 1 : Introduction
This
course is designed to teach you how an Auto Responder List works and
how to build your own profitable list. Most of all, I hope to save
you a lot of time so you don’t have to spend weeks or even months
trying to figure out what you need to succeed like I did.
You
will be shown ways to build a list which, if harnessed properly, can
speed up the whole process and help you to build a large and
responsive list. You’ll also be shown where to source decent
content and also things you should not
do when working with your list.
A
list can be one of the most valuable resources in your Internet
Marketing Arsenal. If you’re not building a list, you’re without
a doubt missing out on lots of sales opportunities now and in the
future. Many marketers who own good responsive lists would
agree that they can make more money from just one well written email
to their list than they do from sales from their sites.
Each
list consists of people who have asked for information from you and,
as a precursor to that, have agreed to submit their details, (often
just name and email,) in return for that information.
The
subscribers could be from anywhere and have vastly different
experiences in the online world. Most likely there will be one or
two of your competitors in there as well, checking out what you’re
up to.
Once each individual has joined your list, you can then
market various products to them and earn a commission each time they
make a purchase.
You do, however, need to be aware that there
are many anti-spam laws which you need to comply with when you use
email as a marketing tool. If you have a decent Auto Responder, they
will help you to ensure that you comply with these laws before you
send out each email.
The best way to protect yourself from the
many tripwires is to use a double opt-in. This means that your
subscribers will be required to click on a link they receive via the
email they used to register before the process is
completed.
Unfortunately this does mean that you will always
lose a percentage of subscribers that have not clicked the link. I
personally run at about a 21% loss over my combined lists but would
rather stay safe and take the small hit rather than potentially
losing everything if your site is pulled down and your subscriber
list deleted. It is up to you of course, but I advise the safer
option.
Chapter 2 : Why Own A List?
As
the title says why would you bother to own a list?
It’s not
something that is required. In fact, there’s a surprisingly high
number of marketers who never even consider building a list.
A
better question really is “why
on earth would you not
build a list
if it’s possible?”
Affiliate marketing is one of the
easiest business’ to walk into but also a lot harder than most
people think when they decide to try. High quality traffic is one of
the hardest things to generate without spending a lot of money or
time.
If you work really hard to get a sale for someone else
and you get paid – great! But surely, rather than getting paid
your $20 or whatever the sale is worth and saying goodbye to that
quality lead forever, it must be better to be able to come back and
sell to that same prospect over and over?
Lists are a very
valuable resource, especially if they are in a specific niche and if
you have a good relationship with your list i.e. you don’t bombard
them with constant junk sales emails. Then you will have a very good
chance of making sales every time you do send out a decent email.
It
means that when you have a new product, you will have a line of
buyers ready to buy that product. No waiting weeks or even months on
end for your websites SEO to start working. No need to pay for
advertising.
It’s essential that you don’t
have general lists. They
must each be niche specific. When you send out emails with either
content or affiliate products, they must be relevant to that niche.
If you send lots of info about Internet Marketing to a group that
subscribed to a site about training your dog, they will quickly lose
interest and unsubscribe.
You can do market research through
your list, carry out surveys and find out what the current market
wants at that moment. You can also get testimonials from your lists
if you have a good relationship. We will cover this in detail
later.
As your list gets bigger, you can start running ad
swaps with other marketers and build your list even more. From there
the effect can snowball, creating a larger list and therefore a
higher level of income each time you send out a sales email.
With
the information in this program you will be able to work closely with
your list, build your relationship with them and benefit from
increased income to your online business.